For many the term Personal Branding means something like «self-marketing». Given our holistic standpoint at «Winds of Change», however, we take a more comprehensive approach.

 

The work on understanding our personality during the «Personal Branding» process can form an essential basis, not only for communication and career planning but for all other aspects of life.

 

We begin our work with the evaluation of our character strengths and compile these results after taking stock of our visions, influences, abilities and talents and create a personality profile.

 

Depending on the situation, we may also work with camera exercises, which allows us to gain further insights into surprising aspects that may remain hidden in a rational analysis.  This process highlights the connections between our personality and our professional role and quite naturally leads to  deeper self-awareness. Which in turn is the gateway to authentic self-expression and increased self-confidence.

 

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